The Archerfish Solo is advertised as “thinking camera” featuring “built-in Homeland Security technology” that allows it to interpret what it sees, so it only shows you what you want to see.

Archerfish needed to launch its new product, Archer sh Solo™, within a three-month timeframe while also filling in research gaps about their target audience.

hfa created a sleek, clean and conversational campaign with a media plan that was laser-focused to reach the target audience. This included radio spots, website takeovers and rich media banner ads.