Integrated Campaign

Triple Your Points

Role: Front End Development, Animation, Banner Development

Project Overview

To encourage frequent travel stays, Choice Hotels launched a “Triple Your Points” Campaign which used imagery of a family literally ‘taking home a free night’ in the form of an iconic moon character. This TV, print and online campaign drove home the value of the offer.

“Our members have told us that they like offers that are simple but also provide great value,” said Greg Brown, vice president of loyalty and relationship marketing for Choice Hotels. “By offering double and triple points, we’re able to help our members achieve a rewards much faster.”

Tools & Technologies

a few credits

Agency, Hitchcock Fleming & Associates
Nick Betro, Executive Creative Director
Larry Yoder, Interactive Director
Kim Bruns, Copywriter
Patrick Ginnetti, Sr. Art Director
Geoff Crowe, Designer
Jamie Smart, Project Manager
Karen Lahovich, Senior Integrated Media Specialist

All ad sizes met 50kb Flash maximum requirement, served through FlashTalking platform, multi-lingual (English, French, Spanish).

sample Display Ads

300 x 250
160 x 600
English (960 x 240)
French (960 x 240)
Spanish (960 x 240)

The Choice Privileges® Rewards Program landing page was designed to give visitors the opportunity to sign up and earn points towards hotel rewards like free nights and to save with member-only rates.



Hitchcock Fleming & Associates, Inc.


Choice Hotels International