Website / display Ads / landing pages

Goodyear Get There

Role: Front End Development, Display Ad Development

Project Overview

Goodyear is a category leader in brand awareness and consideration. However, shoppers in the category have low purchase intent for any one tire brand, leaving them open to persuasion at the point of purchase.

Goodyear tasked hfa with increasing tire purchases and enhancing the shopper’s experience through strategic retail promotions.

Tools & Technologies

a few credits

Agency, Hitchcock Fleming & Associates
Nick Betro, Executive Creative Director
Maggie Harris, Account Manager
Milissa Shrake, Art Director
Rene McCann, Art Director
Shelly Morton, Project Manager
Larry Yoder, Interactive Director
Jim Kiel, Digital Architect
Cheryl Boehm, Senior Copywriter

Our team made Goodyear’s promotional offers more impactful by tying them to precise, strategic messaging that is relevant to the target audience, the season and the brand. Promotional messaging also leverages Goodyear’s differentiating brand assets as much as possible, further helping Goodyear’s point-of-sale marketing to stand out from the clutter and making Goodyear the clear choice for shoppers.  I built various landing pages, display ads and updated monthly online promotions throughout the corporate website and dealer websites.

0 %
increase in profit margin per tire sold during promotional periods
0 %
increase in tires sold per day during promotional periods
0 %
sales increase compared to 61% the weeks just before and after a promotional event
0 %
ROI on promotional investment

Website Development & promotions



Hitchcock Fleming & Associates, Inc.


Goodyear Tire & Rubber Company