Our challenge was to effectively build brand awareness and product interest for LIQUID NAILS Brand among our target audience of professional contractors (with a secondary focus on DIY consumers). Based on our insight that this audience is busy and does not usually have the time to interact with brands, our solution was to bring the brand experience to the audience.

We accomplished this by designing a product-focused tour, in which our branded trucks arrived at key home improvement stores and special events across the U.S. and Canada, allowing our audience to get rebates, take home branded gifts, learn about the products, have conversations with brand representatives and engage with the brand in a memorable way. 

Using Salesforce Marketing Cloud Playbook I executed an email drip campaign to influence the audience and drive traffic to the Tips on Tour events.