WordPress Website

More Than An Advertising Agency

Role: Front End Development

Project Overview

The teamhfa.com website for Hitchcock Fleming & Associates,  was a living project that had evolved through an iterative design process — a continuous cycle of prototyping, testing, and making adjustments and refinements.

To help market the site, I worked directly with management and art directors to build Fluid/Hybrid HTML email templates for various CRMs used throughout the years including: Pardot, Salesforce Lightnening and Mailchimp.

Software & Languages

a few credits

Agency, Hitchcock Fleming & Associates
Mike Anthony, Project Manager
Andrew Hernandez, Art Director
Amanda Watkins, Digital Production Lead
Brad Istnick, Creative Director
Tracy McCutcheon, Executive Creative Director
Greg Pfiffner, Associate Creative Director

The first iteration was a fixed width, static website. It was then refactored into an adaptive site so that mobile users could enjoy it. Shortly thereafter, it was rebuilt with mobile first in mind and used the responsive Foundation framework. It was then progressively enhanced to accommodate fullwidth video backgrounds on the home page, a news blog and marketing landing pages. Finally, I rebuilt the site to use the WordPress CMS and the Elementor page builder so that ongoing content updates could be made easily by non-developers and content creators.

Landing pages were built specifically to market to prospects in the automotive and building industries. Fullpage.js was utilized to quickly create fullscreen scrolling pages that could convert to new leads.

My Role

Front End Development


Hitchcock Fleming & Associates, Inc.