Website / display Ads / landing pages
Goodyear Get There
Role: Front End Development, Display Ad Development
Project Overview
Goodyear is a category leader in brand awareness and consideration. However, shoppers in the category have low purchase intent for any one tire brand, leaving them open to persuasion at the point of purchase.
Goodyear tasked hfa with increasing tire purchases and enhancing the shopper’s experience through strategic retail promotions.
Tools & Technologies
- HTML5
- CSS3
- JavaScript
- AJAX
- Wireframing
- SVN
- Flash Animation
- Flash Talking
- SWF
- Photoshop
a few credits
Agency, Hitchcock Fleming & Associates
Nick Betro, Executive Creative Director
Maggie Harris, Account Manager
Milissa Shrake, Art Director
Rene McCann, Art Director
Shelly Morton, Project Manager
Larry Yoder, Interactive Director
Jim Kiel, Digital Architect
Cheryl Boehm, Senior Copywriter
Our team made Goodyear’s promotional offers more impactful by tying them to precise, strategic messaging that is relevant to the target audience, the season and the brand. Promotional messaging also leverages Goodyear’s differentiating brand assets as much as possible, further helping Goodyear’s point-of-sale marketing to stand out from the clutter and making Goodyear the clear choice for shoppers. I built various landing pages, display ads and updated monthly online promotions throughout the corporate website and dealer websites.
Website Development & promotions
Awards
- Silver - The Davey Awards - All Tires On Sale (Nascar Motif) Banner Ad
- Outstanding, Goodyear Weather Banner Ad - Rich Media Online Ad IAC Awards
- Outstanding, Goodyear NASCAR® Banner Ad - Rich Media Online Ad - IAC Awards
- Best Manufacturing, Goodyear Get There Promotion - Integrated Ad Campaign - IAC Awards
Employer
Hitchcock Fleming & Associates, Inc.
Client
Goodyear Tire & Rubber Company