WordPress Website
Honesty. Integrity. Trust.
Role: WordPress Design & Development, SEO, Client Training
Project Overview
Home buyers and sellers want to work with someone they can trust. Engaging and converting new customers online was a real challenge for Prudential Karam & Simon Realty, Inc. and their website had not been updated in more than 5 years, reflected poorly on their brand and was void of valuable information.
As a freelance contractor, I transformed their static website into a fully content managed website, optimized their search engine rankings and integrated their MLS property listings so they could be displayed and searchable to potential buyers and sellers.
Services & Technologies
- Search Engine Optimized with keywords and descriptions
- UI / UX
- Designed for lead generation
- Website hosting configurations
- Automatic site backups to Dropbox
- Automatic site backups to Dropbox
- Documentation
- Integrated Google Page Speed API for W3 Total Cache
- Client training
- WordPress
- HTML5
- CSS
- Photoshop
- Internet Data Exchange (IDX)
- Google Sitelinks
The end result was a high performing website with features such as: IDX (MLS) real estate listing integration, open house, slider gallery and lead generation forms. I also provided training sessions and ongoing technical support to their team so that they could confidently maintain their site moving forward.
Home page Before & After
54% of buyers and 64% of sellers found the agent they worked with either from a personal referral or they used an agent they had worked with before.
So how do buyers and sellers follow up with a referral? Google search! SEO best practices were followed and implemented that resulted in significant organic traffic. Ranking well however, means nothing if people don’t actually click through to your site from the SERPs. That’s where Google Sitelinks come into play to boost higher Click Through Rates (CTR) and more traffic.
Google Sitelinks is a reputation enhancer, and also a way to control a greater area of the search results page. For these reasons Sitelinks are valuable.
Sitelinks are not shown for all websites. Google doesn’t say how to get Sitelinks and only advises webmasters to build sites with clear navigation and a well-planned hierarchy of pages.
Search engine optimization
Most importantly for agents and brokers, IDX is what enables members of a multiple listing service (MLS) to integrate real estate listings from the MLS database into their own websites.
44% of all buyers search online for property listings as the first stage of their journey.
Having incorporated property listings into their website via IDX, Prudential Karam & Simon gained an advantage to agents who didn’t display listings and can attract more buyers.
Buyers get the lowdown on the most recent listings to hit the market and confidence that the information is correct.
Home Page
Featured Property Listings
Property Search results
Propterty Listings
My Role
WordPress Custom Theming
WordPress Development
SEO
Client Training
Client
Prudential Karam & Simon Realty