Landing Page
A Ride Into Friendship
Role: Animation, Front End Development, Email Development
Project Overview
hfa partnered with the non-profit organization Elves & More of Northeast Ohio to aid in their effort of putting 1,200 bicycles in the hands (and on the feet) of children in need — making the holiday season one they’ll never forget.
Through its programs, Elves & More purchases, builds and delivers bicycles to an entire local neighborhood every holiday season, bringing joy and hope to the next generation of our community. To build awareness, engage visitors and encourage donations, hfa launched a seasonal email campaign with a landing page.
Tools & Technologies
- CSS3
- HTML5
- JavaScript
- Google Analytics
- Social Sharing
- Photoshop
a few credits
Tracy McCutcheon, Executive Creative Director
Greg Pfiffner, Sr. Copywriter
Rene McCann, Art Director
Scott Kristoff, Illustrator
Visitors could watch an animated holiday story about a lone bicycle searched high and low for a friend when an elf appeared to help the bike find a home. In the end, users were given the opportunity to donate and share their favorite childhood story involving their own bike on Facebook and Twitter.
Mobile
Desktop
Landing Page
Gallery
My Role
Animation
Front End Development
Email Development
Employer
Hitchcock Fleming & Associates, Inc.
Client
Elves & More