Display Ads

Success Down To A Science

Role: Animation, Display Ad Development

Project Overview

Flood Wood Care was replacing the majority of its formulas with a new product line called Flood Pro Series. hfa was tasked with launching the line to pros, who tend to resist change.

hfa created a campaign to show that the Flood brand has “success down to a science.” Messaging in paid, owned and earned media highlights provable advantages and cites specific product technologies as reasons to believe.

Software & Languages

a few credits

Agency, Hitchcock Fleming & Associates, Inc.
Brad Istnick, Creative Director
Kirk Norris, Senior Copywriter
Jeremy Jaymes, Senior Art Director
Amanda Watkins, Digital Production Lead
Jamie Ferrell, Project Manager
Harold Knieriem, Digital Architect

Teaming up with my colleague we produced 44 fixed size ad units in Google Web Designer, that would ultimately traffic to multi-targeted, multi-lingual audiences in the United States and Canada. Each ad met the 150kb standard HTML5 banner spec and was served through Google DCM.

0 %
year-over-year increase in unique page views of flood.com, during the campaign period
0 +
unique page views of Flood Pro Series product pages during the campaign launch
0 %
longer time on page for Flood Pro Series product pages compare to the site average

Sample Banner Ads

My Role


Display Ad Development


Hitchcock Fleming & Associates, Inc.