Integrated Campaign & A/B testing
Role: Front End Development, Display Ad Development, Training
Tools & Technologies
a few credits
Tracy McCutcheon, Executive Creative Director
Brad Istnick, Creative Director
Kirk Norris, Senior Copywriter
AJ Poholski, Art Director
Amanda Watkins, Digital Production Lead
Jessie Haynes, Project Manager
Amy Clevenger, Manager/Integrated Media
As lead developer, I paired up with the digital production lead and trained her on how to build display ads in Google Web Designer so that we could build the required number of fixed size ads and meet our deadline. 32 fixed size ad units would ultimately traffic to multi-targeted audiences with relevant messaging. Each ad met the 150kb standard HTML5 banner spec and was served through Google DCM.
Sample Display Ads
Landing pages are the beating heart of inbound marketing — they’re the primary point of conversion for most campaigns. Kinetico wanted to gain more qualified leads and drive traffic to their website.
From Photoshop layouts, I created multiple, custom landing page templates using the Unbounce platform and trained the client’s marketing team how to create and deploy alternate variations of the campaign.
services I implemented:
Front End Development
Display Ad Development
A/B Landing Page Development
Hitchcock Fleming & Associates, Inc.
Kinetico Water Systems