Integrated Campaign & A/B testing


Role: Front End Development, Display Ad Development, Training

Project Overview

Kinetico Water Systems knew it was time to disrupt their industry. Turns out, potential customers are complacent about the state of their water in their homes, and dealers struggle to fully express the impact a Kinetico water system makes.  It just tastes & feels — different.
With an over-the-top, euphoric campaign, we armed Kinetico & their dealers with the tools to win over wishy-washy consumers, to build brand awareness, increase traffic to their website and capture new business leads.

Campaign tactics

Tools & Technologies

a few credits

Agency, Hitchcock Fleming & Associates
Tracy McCutcheon, Executive Creative Director
Brad Istnick, Creative Director
Kirk Norris, Senior Copywriter
AJ Poholski, Art Director
Amanda Watkins, Digital Production Lead
Jessie Haynes, Project Manager
Amy Clevenger, Manager/Integrated Media

As lead developer, I paired up with the digital production lead and trained her on how to build display ads in Google Web Designer so that we could build the required number of fixed size ads and meet our deadline. 32 fixed size ad units would ultimately traffic to multi-targeted audiences with relevant messaging. Each ad met the 150kb standard HTML5 banner spec and was served through Google DCM.

0 %
exceeding KPI CTR goal for display & video campaign
0 %
growth YOY

Sample Display Ads

Totally Wash-ome
Totally Wash-ome

Landing pages are the beating heart of inbound marketing — they’re the primary point of conversion for most campaigns. Kinetico wanted to gain more qualified leads and drive traffic to their website. 

From Photoshop layouts, I created multiple, custom landing page templates using the Unbounce platform and trained the client’s marketing team how to create and deploy alternate variations of the campaign.

0 %
increase in overall leads compared to previous September YOY
visitors to the landing page

services I implemented:

My Role

Front End Development


Display Ad Development

A/B Landing Page Development


Hitchcock Fleming & Associates, Inc.


Kinetico Water Systems