Promotional Email Campaign

Glidden® Pro Paint Program

Role: Email Development

Project Overview

As part of PPG’s U.S. brand strategy, Glidden Professional® promoted the expansion of their Pro Customer Program at The Home Depot through a monthly email newsletter campaign. They wanted to effectively reach all types of professional customers regardless of where they lived and where they wanted to buy their paint.

Software & Languages

  • Responsive Template
  • XHTML, CSS
  • Litmus tested across all email clients
  • Column switch technique used on mobile

a few credits

Agency, Hitchcock Fleming & Associates, Inc.
Brad Istnick, Creative Director
Mike Anthony, Account Manager
Jessie Haynes, Project Manager
Rene McCann, Art Director
Camille Sciria, Senior Copywriter

Tested in:
Used In:

Email

Mobile

Desktop

My Role

Email Development

Employer

Hitchcock Fleming & Associates, Inc.

Client

Glidden®