To encourage frequent travel stays, Choice Hotels launched a “Triple Your Points” Campaign which used imagery of a family literally ‘taking home a free night’ in the form of an iconic moon character. This TV, print and online campaign drove home the value of the offer.

“Our members have told us that they like offers that are simple but also provide great value,” said Greg Brown, vice president of loyalty and relationship marketing for Choice Hotels. “By offering double and triple points, we’re able to help our members achieve a rewards much faster.”