Meet a cheeky little pal, Holiday Spirit. Holiday Spirit always looks on the bright side, even with an empty bank account and lumps of coal. As a way to celebrate their #holidayspirit, hfa created colorful artwork for community members at Reach Opportunity Center at Summit Lake, where people of all ages can find education and support in the Akron community.
This fun project gave me a chance to develop an animated, seasonal email and landing page featuring this uplifting character.